Suppose They Gave a Star War and Nobody Came

You and I both know that the new Star Wars movie is going to make a obscene amount of money, I'd say they'd literally be "raking it in" but that would be wrong; even if they changed all the money they'll make into thousand dollar bills there is still not a rake big enough in this plane of existence to rake it "in" in an expedient matter. The chips have already fallen and they're confident the movie is going to make a billion fucking dollars. With ridiculous cross promotion everywhere (collector's edition Star Wars Band-Aid tins anyone?), TV and internet ads and advanced ticket sales kicking the internet in the head, it's impossible to imagine a world where this movie won't make more than the GDP 27 countries. But a man can dream, no?

Better start cutting yourself kids. This bizarre compulsion to collect tins of Band-Aids isn't going to rationalize itself! 

So if the average American movie ticket is around $8.38 and the budget for the movie itself is $200 million; if less than twenty-three-point-nine million people watched it in theaters it wouldn't recoup its budget. This is obviously flawed math, as it doesn't take into account foreign markets, home entertainment, merchandise and the $4 billion Disney spent buying Lucasfilm in the first place. Though I still think people not watching Star Wars in theaters is a step in the right direction, it's really beyond my capabilities to say what will make the evil Disney empire fall.

In all this how you may be asking yourself why I want the new Star Wars (and therefore Mickey, Minnie, Goofy et al.) to fail. Disney is creatively bankrupt, decedent and a cancer on our culture. Disney, at their most creative just makes Shakespeare plays into movies about talking animals. Now they seem content merely with beating the dead horses named Marvel and Star Wars. They're making their money off of the backs of franchises made famous by people far more creative then them. I just think it's a behavior we shouldn't condone with our money.

Disney must pay for their sins.

Then again, I'm probably going to watch it too. Fuck it, boycott Star Wars or don't, I don't care. All I really want to see is Mickey Mouse cry into a glass of his Macallan '39 and hang a rope from a rafter.

Love,
Big Mike.

P.S. By the way, did you hear there are black people in it? Hopefully America is as racist as Tumblr says it is, and our amorphous white male patriarchal systems of oppression will trigger it out of existence.

Sleep tight!